In the ever-evolving world of marketing, it is vital that small businesses are equipped with the tools necessary to get the word out there about their products and services to a wide range of current and potential clients / customers with a sound return on their investment.

What better way to do this than through Social Media Marketing!

These workshops will give small businesses who are ready to commence, or continue on their journey with Social Media marketing, the foundations needed to get the ball rolling.

There is the option to join one or both workshops.

WORKSHOP 1 – SOCIAL MEDIA FOR SMALL BUSINESS: I KNOW I NEED IT BUT, WHERE DO I START?

This workshop is designed for small businesses who currently have no Social Media presence and would like to know where to start and how to do it. Participants will learn why their business needs to be on social media and receive an overview of the most commonly used Social Media Platforms in Australia. Participants will learn step by step how to set up business profiles / pages on Facebook, Instagram and LinkedIn. Participants are encouraged to bring along their laptop or other device as well as some images that can be used to set up their profiles / pages during the session, however this is not mandatory as full instructions will be provided.

WORKSHOP 2 – SOCIAL MEDIA FOR SMALL BUSINESS: THE FUNDAMENTALS!

This workshop is designed for small businesses who have their social media profiles / pages set up, however need guidance to move forward with Social Media Marketing. Participants will learn how to create a simple Social Media Marketing Plan as well as how to create social media content. Participants will learn about the various functions of Facebook, Instagram and LinkedIn pages / profiles such as scheduling, data insights and advertisement campaigns as well as receive an introduction to image creation and scheduling software. Participants are encouraged to bring along their laptop or other device as well as some images that can be used to set up their profiles / pages during the session, however this is not mandatory as full instructions will be provided.

ABOUT THE FACILITATOR

Our workshop facilitator, Tanya, has a passion for social media marketing and has successfully managed the social media platforms for various small businesses, across a variety of industries, over the last several years. She believes that every small business should have a social media presence but understands that this can be a daunting prospect for many small businesses whose core business is not social media! She is particularly keen to share her social media marketing knowledge, tips and tricks with small businesses that are new to the realm of social media and will equip participants with the tools any small business needs to get started on their social media marketing journey.